By Jim Annis, CEO

Generation Z is a force to be reckoned with. They were born between 1994 and 2010 and — if you assume a college path — they began hitting the workplace last year. According to the U.S. Census Bureau, Gen Z makes up 25 percent of our population, outnumbering millennials and baby boomers. According to Robert Half, by 2020 Gen Z will comprise 20 percent of the workforce. So how do we ready the workforce for them? How do we ready them for the workforce?

(more…)

Happy First Day of Spring!

TAC's 2017 theme is centered around growth.

Growth for our clients, growth for our internal employees, and growth for the city of Reno and beyond!

That is why, we gave each TAC team member some gardening tools with the request to, "plant something and watch it grow," in honor of the first day of spring.

'

RENO IS GROWING, YOU SHOULD BE TOO.

Learn how TAC can help your company grow at theappliedcompanies-staging.cgenbev4-liquidwebsites.com

By CEO Jim Annis

Gone are the days of “simple” easy-to-target advertising on three TV stations to broad segmented target markets. With thousands of cable channels, smartphones and online data, we now have microsegmentation. Microsegments aim to limit customers into very small segments — or even as individuals — which helps modern marketers determine exactly what the customer wants at every level. This has the pitfall of hyper-fragmentation. How do we reach everyone cost-effectively? (more…)

By Jim Annis, CEO

Succession planning is the cultivation of new leaders to replace old leaders. Today we’re writing it from the employee perspective. Why? Sometimes as employers we really do not know how to identify future leaders. Other times employees who could be leaders are screaming at us – in nonverbal ways – that they’re interested but we are too busy to notice. Employees, here are case studies demonstrating how to break through the noise and create a path to succession: (more…)